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If your goal is to build a large network marketing downline and you’re looking for the best MLM company to invest your time and effort into, this article will give you some helpful tips for doing just that. Not every MLM opportunity is created equal, and there are many things to take into consideration when you’re looking for the right one to join. Hopefully by the end of this brief article, you’ll have a better idea of what to look far as you evaluate various multi-level marketing opportunities.

The first thing that you should take into consideration is the compensation plan. Are you going to be rewarded well for the effort you invest? Will you be compensated for supporting your downline? While many get excited about small commissions, I definitely prefer larger, more lucrative commission structures which pay out $500, $1,000, or more.

The next thing to consider is whether or not there is a system already in place to help you grow your business. The new age of MLM is here, and gone are the days of lengthy hotel meetings and bugging your friends and neighbors. Modern day technology has opened up a world of opportunity when it comes to promoting and growing a network marketing business, make sure that the opportunity that you’re considering is taking advantage of these advancements.

Last but not least, is the network marketing program you’re considering easy for others to duplicate? You might very well be a superstar marketer, but if the everyday person (ie. your grandmother) couldn’t realistically make a dime in the business, you would be well-advised to pass on it. The whole beauty of building an MLM downline is taking advantage of the leverage and duplication effect.

Hopefully this short article has given you some ideas on what to look for as you’re searching for the best MLM company. There are many choices available today, choosing wisely will give you the best shot at success.

You can find a real dream direct marketing mlm company and create tremendous wealth, but you can also wind up with the wrong company and have a horrendous experience. This article will help you choose the right direct marketing mlm company by explaining to you the types of companies out there and by teaching you how to find the right type of company needed to become very successful in this industry.

First it is important to understand that there are four types of direct marketing mlm companies on the market, lets put them into categories:

Category#1: These types of opportunities for lack of a better word and no sense beating around the bush are the scams, the schemes, the pyramid deals, etc! Basically ways to launder money between friends! Yes unfortunately there are bad people running around pretending to be real network marketers!

Once you know what to look for it is actually very easy to spot one of these scams. Here are two quick guidelines:

1. If the company tells you they are going to pay you to recruit someone this is a scam, turn around and run away very quickly! You Can Not get paid to recruit people that is illegal! The only time and I mean the only time you can get paid is when a product or service is provided!

2. If there is no product associated with the opportunity! There must be a real viable product and not just some made up hoax camouflaged to be a product. If the regulators deem that it is not a real viable product they will shut the company down quickly! So when in doubt stay clear!

Category #2: The 2nd type of direct marketing mlm opportunity or company you will find out there are the small party plan companies! We have all seen these. The little companies that recruit you to sell Candles, Tupperware and Kitchen-ware type of products around your kitchen table and your friends kitchen table. Basically a part-time retail business. Nothing wrong with these companies except it is very hard to create any serious income with them. They are more of a part time job type of deal where you could make a few hundred dollars a month if you are very good.

Category #3: The 3rd type of direct marketing mlm opportunity are the big guys! The literal giants of the network marketing, direct selling and mlm industry. These are the guys who have been around for 10, 20, 30 even 60 some years! They have an outstanding track record and do at least a billion dollars in sales each and every year in the direct marketing mlm industry. These are companies such as Amway, Shaklee, Mary Kay, Avon, Xango, Usana, Herbalife, etc! There is actually about 20 of these companies out there on the market!

Now I know what you are thinking, you are saying “thanks Rob, now I am set! All I have to do is go and join one of these companies and I am good to go!” NO NO NO!!! This is where 99% of the people who join the direct marketing mlm industry go wrong! A proven track record of success is actually NOT the way to go! I know that is hard to believe and goes against traditional business sense, however, I can virtually assure you that if you have ever been in this industry before or know of anyone who has and failed or did not have they success they desired, they have been involved with one of the three opportunities I just mentioned!

None of the three of these companies is where wealth is created!! These companies are not wealth creating opportunities anymore! In the direct marketing mlm industry these companies are now simply income generating opportunities, very much like going out and getting a part time job! No freedom there and no wealth to be earned there any longer.

You see with a little bit of research into the direct marketing mlm industry you will see that the wealth has ALWAYS been created in the first 5-10 years of each of the category 3 companies launch!

Makes sense doesn’t it? It is amazing how many people do not consider this!

So that leads to the next one….

Category #4: The 4th type of company really is the holy grail of the direct marketing mlm industry. This is where ALL the wealth is created in this industry. This is where all the incredible “rag to riches” stories in this industry come from. And they only come around about once every 5-10 years.

There are two criteria for a company to be considered a category 4 company:

1. The company must still be in its early stages and have not have hit its exponential growth curb to become one of the 3rd type of companies or one of the giants! This window is typically within the first 5-10 years of launch.

2. The company must have everything in place that the category 3 companies had in place when they launched! You see if you go back and do some homework into this industry you will notice that all the successful companies or the category 3 companies all had certain primary criteria in place at launch!

Here are the primary criteria:

The Company Has Just Launched (first 10 years)

A Sexy Product Story (New Revolutionary Idea)

A Breakthrough Innovation in Comp Plan Design.

A Strong Leadership Line With Documented Success

Strong Financial Backing

International Opportunity (Global)

A Experienced Management Team

That is gang, if you take the time to do your research, instead of falling for the marketing hype that companies spew, you will find the category 4 company in the direct marketing mlm industry. It will happen. Simply make sure that the company you are looking at has ALL of the criteria above in place and you stand a good chance of finding the direct marketing mlm company that will help you create serious wealth & freedom in this incredible industry!

Trade shows are a bonaza of sponsorship opportunities. Talk with any show organizer, and they’ll be more than happy to explain how you can make sure your company’s name and logo are plastered all over the arena, on the program guide, over the hospitality suite, even on the tote bags everyone carries around all day. It’s just a simple matter of money – lots of money. Spend enough, and at some conferences, you can get a seat on the event planning committee.

Is all that cash worth it? How do you know that sponsorship is right for your company? Is there a way to determine if underwriting aspects of a trade show will help your bottom line?

Absolutely.

First, it’s imperative to understand exactly what sponsorship is. Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals. The fact that sponsorship is undertaken to reach specific business goals clearly deliniates it from philanthropy – you won’t be able to write off your trade show participation as a charitable contribution. However, sponsorship is also very different from advertising. Sponsorship is not a solo adventure, the way advertising is. It promotes a company in association with the sponsee.

The next step is to determine why you may want to sponsor an event. Beware of the CEO-trap. This occurs when the CEO is a fan of a particular sport or event, and wants to throw corporate dollars behind his personal passion. Throwing the corporate logo on his favorite NASCAR driver’s car might make the big man happy, but will it help your company?

Instead, you will want to set some clear, measurable goals for your corporate sponsorship. There are six main reasons why companies embrace sponsorship, including image enhancement, driving sales, increasing visibility with positive publicity, to take on a “Good Corporate Citizen” role, to differentiate from one’s competitors, and to enhance business, consumer, and VIP relations.

All of these are valid reasons. Assess the proposed sponsorship opportunity against these goals and them ask yourself if sponsoring an aspect of this event will enhance your corporate image. Many companies value the goodwill generated by sponsoring hospitality suites and special meals at trade shows – goodwill that can influence sales.

If sponsoring an aspect of the trade show will meet one or more of these goals, you may want to participate. It’s a good idea to do some homework first, before you sign on the dotted line.

Check out the show’s image. Is it perceived as a classy, up-scale event? Or does it have a less-than-stellar reputation? You’ll want to know this before you affiliate yourself with the event. Show organizers should be able to provide you with the target audience expected to attend, plans for media coverage of the event, and what your obligations as a sponsor are. You’ll also want to know what kind of support you can expect from the show organizers, and what exactly your sponsorship dollars are buying.

Don’t be afraid to ask the tough questions. You are forming a short term partnership with the trade show organizer. Approach it the same way you’d assess any other potential business relationship. You need to know the event’s operational history. Has the show been around for a while, and growing every year, or is this a brand-new enterprise? Who were the previous sponsors? How much did they pay to be involved? What are the organizer’s backgrounds? Are they affiliated with any non-profit or political organizations?

Check the date of the event, and check to make sure that it does not conflict with any other events your company wishes to have a presence at. You should also be provided with a full and complete list of event attractions, including educational programming and receptions.

Sponsorship works best in the context of a relationship. You will often see the same companies supporting the same events year after year after year. This synergy creates a special, unique ‘brand’ for the duration of the event, a brand that the buying public begins to count on and expect. Make sure you enquire about on-going sponsorship opportunities, as well as cross-promotion opportunities.

Don’t dilute your brand by sponsoring every event that comes along. You can afford to be selective here. Pick the one or two events that most closely mirror your corporate image and philosophy – those are the shows that will help you meet your sponsorship goals.

Once you’ve made up your mind what events you’d like to be affiliated with, contact the event organizers right away. Many sponsorship opportunities are highly competitive, and space is limited. There’s not a lot of time to dawdle if you want one of only two or three premier spots.

Finally, don’t feel limited to what sponsorship opportunities the show organizers offer. If you have a great idea, talk to the organizers about it. Chances are that show organizers will welcome your creativity and they’ll be more than willing to accommodate your plan.